Something in the Air

I have a two-page spread in this week's edition of Adweek Magazine, accompanying an article about retails businesses using subtle perfume as a sort of olfactory branding to draw people into their stores.

Super quick turnaround on this guy -- assignment comes in Friday night, final goes out Tuesday night.

The magazine is printed with scratch-and-sniff ink over the perfume areas, which is grass scented. Fun!

AD Nick Mrozowski